We met Casey during the current Author U event in Denver, Colorado.

It is don’t assume all time you run into some body whoever specialty is straight back cover copy for your guide.

This is certainly perhaps one of the most important bits of copy you’ll write, since it includes a lot of work to complete representing your book and showing individuals what’s unique, interesting, or especially valuable by what you need to offer. I asked Casey to point out the big things authors should really be contemplating in terms of the trunk address, and here’s his response.

>Every author understands the significance of a well-designed guide cover can’t ever be overstated. But, moments after being involved by your address, visitors are going to flip your book over to browse the relative back address.

If the address is great sufficient to grab visitors, your back address content has to convince them to purchase. For writers who self publish this is sometimes a challenge because writing promotional copy numerous perhaps not be their specialization. Plus, for all authors it is never ever easy to “brag” about themselves and unique work. Continue Reading ->